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Objective: Build social value and careers awareness around a scaffolding project of the “HMS Victory” in Portsmouth historic dockyard.

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Creative: Much of gen-z play ‘Fornite’ and ‘Minecraft,’ games that require the user to build original structures, with a finite number of resources, in a digitalised way. We wanted to bridge the gap between this, and construction careers. We built the clients project in Minecraft and developed a gamified version of Minecraft where the player has to build scaffolding, aiming to emulate what the client did in the real world. The game was modified to Laptops with X-Box 360 controllers and rolled our across schools in the local area. The project resulted in multiple award nominations for the client and classrooms of kids saying they want to be scaffold designers now.